ASAHI GLOBAL HACKATHON

Asahi Global Hackathon: Brewing Data and Stories in Pubs and Other Outlets (On-Trade)

Welcome to the Innovation Challenge/Hackathon presented by Asahi Europe and International (AEI), a leading player in the beer industry. We invite you to embark on a transformative journey aimed at reshaping how brands connect with consumers and revolutionizing guest experiences.

About Asahi Europe and International (AEI): We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. Currently, we operate across 8 different production sites in Czech Republic, Slovakia, Poland, The United Kingdom, The Netherlands, Romania, Hungary, and Italy. 

Our portfolio includes iconic premium beers such as: Pilsner Urquell, Kozel, Peroni Nastro Azzurro, Grolsch and Asahi Super Dry. Our mission is to deliver on our great taste promise, bring fun to life, and our purpose is to create meaningful connections.

Key Problem Statement:

Asahi’s Innovation team seeks a technological / digital solution to creatively enhance dynamic customer experiences at on-trade locations, enabling ethical revenue growth, facilitating premium experiences with Asahi brands, while gaining insights on consumer behavior and patterns that can be leveraged for improved brand and marketing strategies (engaging, personalized, improved brand perception)

*Note: specify on-trade locations as including bars, restaurants, hotels, pop-ups etc.

Eligibility Criteria for Participants:

We welcome diverse minds to join us on this challenge.

• Startups/SMEs: Innovative startups/SMEs with a vision to reshape the beer industry.
• Student Teams: Motivated teams or individuals from universities eager to turn fresh ideas into reality.
• Consultants/ Freelancers : Technology and digital experts capable of showcasing a proof of concept

Value Proposition and Future Opportunities:

1. A winner's prize of €10,000 awaits the best team.
2. Access to the network of Asahi Breweries across Europe.
3. An Opportunity to collaborate with AEI to test the solution within our markets across Europe.
4. A pathway for potential scaling within AEI's operations.
5. Showcase of the Top 20 innovative ideas on Asahi's global social media platforms.

Expected Outcome of the Solution (Proprietary Solution for AEI's Innovation Portfolio):

• Proof of Concept: A tangible demonstration of your idea.
• Technical Description: A comprehensive plan detailing the development process of the solution.

Selection Process to Determine the Winner:

• Phase 0 (August 23rd-Oct 13th, 2023): Gathering solution ideas and Q&A with participants.
• Phase 1 (Oct 14th- Oct 27th, 2023): Pre-screened solutions will yield the Top 20 participants.
• Phase 2 (Oct 28th - Nov 17th, 2023): The chosen 20 will refine their solutions into a polished Proof of Concept.
• Phase 3 (Nov 23rd, 2023): The Top 5 performers from Phase 2 will advance to the final round.
• Final Selection (Nov 30th, 2023): The ultimate victor will be chosen from the Top 5, ready to redefine consumer engagement in the beer industry.

This is your chance to make a lasting impact on the industry. Join us in reshaping how brands and consumers connect, and take the first step towards revolutionizing the beer industry with AEI.