Welcome to the Innovation Challenge/Hackathon presented by Asahi Europe and International (AEI), a leading player in the beer industry. We invite you to embark on a transformative journey aimed at reshaping how brands connect with consumers and revolutionizing guest experiences.
About Asahi Europe and International (AEI): We are Asahi Europe & International (AEI), part of Asahi Group Holdings, a leading global beer, spirits, soft drinks and food group listed on the Tokyo Stock Exchange. Currently, we operate across 8 different production sites in Czech Republic, Slovakia, Poland, The United Kingdom, The Netherlands, Romania, Hungary, and Italy.
Our portfolio includes iconic premium beers such as: Pilsner Urquell, Kozel, Peroni Nastro Azzurro, Grolsch and Asahi Super Dry. Our mission is to deliver on our great taste promise, bring fun to life, and our purpose is to create meaningful connections.
Asahi’s Innovation team seeks a technological / digital solution to creatively enhance dynamic customer experiences at on-trade locations, enabling ethical revenue growth, facilitating premium experiences with Asahi brands, while gaining insights on consumer behavior and patterns that can be leveraged for improved brand and marketing strategies (engaging, personalized, improved brand perception)
*Note: specify on-trade locations as including bars, restaurants, hotels, pop-ups etc.
We welcome diverse minds to join us on this challenge.
This is your chance to make a lasting impact on the industry. Join us in reshaping how brands and consumers connect, and take the first step towards revolutionizing the beer industry with AEI.